Last week I had the pleasure of speaking with Chuck Palahniuk about his new novel Beautiful You for San Diego CityBeat’s Fall Arts Preview. We talked about dildos, pornography, and his upcoming visit to San Diego. 

Beautiful You, which sounds like a feminine hygiene product, has a cult-like power over its customers.

“I wanted [the name of the company to be] something euphemistic but also… flattering and attractive. And, also, I wanted two words—two words that would be enticing but wouldn’t make any sense in and of themselves.”